Digital marketing is the practice of promoting products or services using different-different digital channels. It involves leveraging technologies like the internet, social media, and mobile devices to reach and engage with a target audience. It includes tactics such as SEO (Search Engine Optimization), Social Media Marketing (SMM), Content Marketing, and online advertising to achieve business objectives.

SEO stands for Search Engine Optimization, is the process of improving a website’s visibility and higher ranking on Search Engine Results Pages (SERPs). It involves optimizing various elements on a website like, content, meta tags, and site structure, to increase organic traffic from search engines like Google, Bing, Yahoo and so on. Mainly three types of SEO like ON-Page SEO, OFF-Page SEO and Technical SEO.

On-page SEO refers to the optimization techniques applied directly on a live website to improve its search engine’s ranking. It includes on-page content optimization, meta tags, main headings, URL structure, internal linking and external linking. Off-page SEO, on the other hand, focuses on external factors like backlinks, social signals, and online reputation management to boost website visibility and authority.

PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. It’s important for all businesses as it offers immediate visibility, targeting options, and measurable results. PPC allows businesses to reach their target audience effectively, increase brand awareness, drive website traffic, and achieve specific marketing goals. Popular PPC platforms include Google Ads, Bing Ads, and Social Media Advertising networks.

Web designing refers to the process of creating and arranging visual elements, layout, and content on a website to deliver an appealing and user-friendly experience. It involves skills in graphic design, UI/UX, and coding to ensure the website is aesthetically pleasing, functional, and accessible on various devices. It is the first part of website development.

Web development is the process of building and maintaining all websites. It involves coding, programming, and designing the technical aspects of a website, such as its functionality or functions, database integration, and server configuration. Web developers utilize programming languages like HTML, CSS, JavaScript, and frameworks to create interactive and dynamic websites.